Why is Video so Powerful?

The number one advantage of video over print is that video embraces more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced.

Many studies over the years corroborate the persuasive effectiveness of video. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information.Recent case studies indicate that 97% of videos are watched at some point. Because of their high perceived value (roughly $10) videos have staying power – unlike a print piece that will more often than not be trashed upon receipt. Some studies suggest that as many as 94% of video direct-marketing recipients will pass their copy along to another viewer.