Office: 562.225.2741
Fax:
Vance@Legworkad.com 
Why Email Marketing?
According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2010. The expected figure for 2011 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs. The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2010 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
Measurable Return on Investment
Every email campaign you send out generates a heap of actionable data you can use to refine your approach during future campaigns. Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails promotions send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. All in all, email marketing is proven, if done correctly, to be most cost effective marketing strategy out there.
