We are often reminded that we are marketing at a time when competing products perform largely at parity levels, and when almost any product improvement can be matched by a competitor. That was not the case some 50 years ago, when packaged goods companies were demonstrating how brands were built, and showing the world how… Read More

Thresh Hold Climbing and Fitness Centers, in Riverside CA asked us to recreate their brand. After a full brand audit of their current aesthetics and customer demographics, we realized they served a youthful market. Our strategy took us to the trend of clean design. Young people have dropped the grunge urban style of design and… Read More

As an orange county California branding firm we see many business strive for a compelling and strategic brand. This wonderful branding slideshow from the book “The Brand Gap” will clearly identify the definition of brand. This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several… Read More